With a blog named Simple Black Coffee how could I not write a quick post about the logo change Starbucks is making.

One news source reports…
Prior versions of the logo helped build Starbucks into one of the world’s best recognized brands, and the company felt it no longer needed to reinforce its name at every turn. The new wordless logo also is better suited to the company’s expansion beyond coffee into a wider array of business lines and into more international markets.
Starbucks looked to companies like Nike Inc. and Apple Inc., which had earned the clout with consumers to drop the words from their logos.
Shouldn’t we all be so lucky that our brands -personal or corporate- be so well known that we could eliminate the name of the company.
I dunno, it’s a little strange to see just the siren, but I’ll get used to it.
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